Returning to the question of calculating potential investment upside here, there are countless other ways to make projections on the future potential value of bitcoin, and I encourage you to try to make some depending on your personal beliefs regarding the level of success bitcoin might have, and the ultimate utility it might provide to the world. For instance, if you see bitcoin primarily as a way to simplify making international transactions and cut out inefficiencies there, you might look to see what the overall market size is for a solution that might solve that problem and capture that market. Western Union, as one example, is a company with a market cap of $9 billion. Consequently, it might be reasonable to expect that bitcoin’s true ultimate value would be something roughly in that order of magnitude, if this were to be bitcoin’s one true long term use case.
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We think ‘Total Net Wealth’ is an exceptionally important consideration when making any investment. The reason is to reduce our risk by diversifying amongst different asset classes like property, bonds, stocks & shares, gold, cryptocurrency etc. This means that if one asset class like cryptocurrency goes down, you do not have all your eggs in one basket.


Even though other transaction coins will definitely grow in value in the next few years, I think that Bitcoin will remain the dominant currency in this segment. While others may be faster, less centralized, or more private, Bitcoin’s incredible first mover advantage and allowance for upgrades makes me continue to place my faith in the reigning monarch of cryptocurrencies.
Bitcoin isn’t just an unknown commodity: it will always be an unknown commodity. Bitcoin doesn’t have the fundamentals that investors typically use to analyze an asset. Most stocks or bonds can be analyzed based on some trait of the instrument. Stocks have P/E ratios and dividends, for example, while bonds have return percentages. Bitcoin has no fundamentals that can be easily measured.
Steindorff: Litecoin. LTC taught us a very valuable lesson about the strength of a brand and its corresponding community. We missed the boat on LTC early on because we felt that its use case overlapped too heavily with BTC. It was hard to imagine that LTC could gain any significant market share from its dominant predecessor but despite our beliefs, Litecoin’s brand and community have driven it to become a top 10 cryptocurrency with a lot of volume and liquidity. The lesson here was that the power of a trusted brand and a devoted community has the ability to outweigh innovative tech. 

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